When Selling your Business are Blind Ads Effective?

  • By gregory
  • 10 Oct, 2016

Little things can bring big damage to your business for Sale.

Every day I come across business owners posting ads revealing their location and name of their business. They say, “I am very transparent, My business has nothing to hide.” Being transparent is great, having nothing to hide, even better. But, this is not the best way to run an ad, when selling a business all things and all information have their time and place. Below is the most effective way to advertise your business and a few steps to take when you have interested buyers.

Writing the Ad – When writing your ad keep in mind the purpose of the ad, to get buyers to contact you. When all information is revealed in the ad, buyers will do research and come to their own conclusions, not giving you the chance to explain anything. This is why when writing the ad it needs to be short, compelling and just enough information to get that call or email. Now that you have more calls, you need to respond properly.

Responding to a Buyer – You are getting calls, and the buyer asks, tell me more about your business. Excited you give the all the details. This is wrong, the next statement to the buyer is, “Great, what is your email so I can send you a confidentiality agreement.” Instruct them so they know once the agreement is singed you will send them a profile of your business. This response will do a few things for you right off the bat.

1. It will save you time by having the buyers who are not serious drop off.

2. It will keep your serious buyers engaged and ready to tour your business. (Tours are key to getting offers. More On that later.)

3. Lastly, this will protect your business, employees and customers from getting scared away.

So to answer the question blind ads are the most effective approach. If you are running a transparent ad it is time to reconsider your approach.

Please commit with any questions or opinions.

Call us today for any questions on how to sell your business, 801.820.0381

Greg Brown is the Co-founder of Koselo an innovative and effective company helping business owners sell their business. He can be reached at Gregory@koselo.com.

By gregory 11 Oct, 2016

You have been thinking about it for some time now, but haven't moved forward on the idea because you have been busy running your business or you have moved forward but you are seeing no positive results. Believe me I get it, I talk to business owners like this every day. Selling your business can be time consuming and the options to sell can be slim. You ask, can I sell my business on my own and save thousands of dollars from broker fees? Or, there is no way I can sell this on my own, I have no time and I need to focus on my business, I guess I will get a broker. Or even better, I want to save thousands of dollars, I don't have time, I want someone experienced handling the sale, how about I  koselo my business?  (ko-sel-o, verb - 1. To sell your business for sale by owner, but not alone. 2. To save thousands of dollars selling your business, never compromising quality and effectiveness.)

Koselo.com can help you at any stage of selling your business. With our unique pricing model we save you thousands and minimize the risk in using our service.   We want to earn your business.

Call us today for a free consultation on selling your business. 801.820.0381

Greg Brown is the Co-founder of  Koselo  an innovative and effective company helping business owners sell their business. He can be reached at Gregory@koselo.com.

By gregory 10 Oct, 2016

Every day I come across business owners posting ads revealing their location and name of their business. They say, “I am very transparent, My business has nothing to hide.” Being transparent is great, having nothing to hide, even better. But, this is not the best way to run an ad, when selling a business all things and all information have their time and place. Below is the most effective way to advertise your business and a few steps to take when you have interested buyers.

Writing the Ad – When writing your ad keep in mind the purpose of the ad, to get buyers to contact you. When all information is revealed in the ad, buyers will do research and come to their own conclusions, not giving you the chance to explain anything. This is why when writing the ad it needs to be short, compelling and just enough information to get that call or email. Now that you have more calls, you need to respond properly.

Responding to a Buyer – You are getting calls, and the buyer asks, tell me more about your business. Excited you give the all the details. This is wrong, the next statement to the buyer is, “Great, what is your email so I can send you a confidentiality agreement.” Instruct them so they know once the agreement is singed you will send them a profile of your business. This response will do a few things for you right off the bat.

1. It will save you time by having the buyers who are not serious drop off.

2. It will keep your serious buyers engaged and ready to tour your business. (Tours are key to getting offers. More On that later.)

3. Lastly, this will protect your business, employees and customers from getting scared away.

So to answer the question blind ads are the most effective approach. If you are running a transparent ad it is time to reconsider your approach.

Please commit with any questions or opinions.

Call us today for any questions on how to sell your business, 801.820.0381

Greg Brown is the Co-founder of Koselo an innovative and effective company helping business owners sell their business. He can be reached at Gregory@koselo.com.

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